Marketing

  • Marketing

    Why should you outsource to a virtual assistant during COVID-19?

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    What are the benefits of outsourcing during the pandemic? COVID-19 changed the way we do business, our business hours, the way we interact with our customers and the services we are able to provide in person has all been affected. This change has affected a lot of businesses both large and small, a lot of stores have been forced to close it’s doors indefinitely. 

    How can an entrepreneur/small business adapt to this change? How can you reach your customers who are quarantined at home? How can you reach your customers who are fearful of leaving their home? The customers who are working from home and would prefer not to go on the road because they don’t have to? We are being forced to operate digitally and this change does not necessarily have to be negative. There are many possibilities as we move our business online using the digital platforms available our potential customers are now global. 

    It’s easy to get left behind if you aren’t tech savvy, if you are operating a small business and don’t have an entire marketing team at your disposal, if you don’t keep up with the trends, if you are not sure how to push your brand online and if you are new to digital/social media marketing. That’s where outsourcing to a virtual assistant comes in handy. Hiring a tech savvy virtual assistant to help establish your online presence could save you time and money. That’s where Virtual Joe can help, here’s a list of a few things we can do to get your brand online:

    • Ensure your customers can find you online by setting up your Websites, social media platforms and digital ads will need to be established, updated and optimized to reach your customers and potential customers.
    • Engage your customers on social media to find out how their needs have changed.
    • Communicate efficiently with your customers about how you are adapting to keep them safe, change in business hours and changes in your operation. By sending e-mails and social media updates.
    • Set up your online shops and e-commerce on all relevant platforms.
    • Offer your services virtually. Virtual events/ meetings, coaching sessions, and online classes are a few suggestions.
    • Start promoting unique offerings, like DIY kits and care packages.
    • Offer delivery services.

    The aim is to connect with our customers online, to create content that is relevant and meet the requirements of the new normal. Book your free consultation with me by sending us an email and let’s work together to take your brand to the next level.

    ✉️ info@virtualjoe876.com

  • Marketing

    Is E-Mail Marketing Right For Your Bussiness?

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    Joelle Clayton  What is email  marketing and can it boost your business?

    Did you know email marketing  is one of the most effective ways to communicate with your customers? Email marketing allows you to push sales and build relationships with customers and potential customers. Think how efficient and effective your sales campaign can be, if you are directly telling persons already interested in your brand. Emails can be automated and personalized for your customers and sent with one click.
     

     How does email marketing work?

    🌸Once you have selected your email marketing tool for example Mailchimp based on your marketing strategy the possibilities are endless. From automated to personalized messages with birthday greetings, to specific ad campaigns based on shopping trends. There are endless opportunities  to convert these leads to sales. Once you’ve established your marketing strategy and set up your mailchimp account, it is time to design a campaign  to drive potential customer to your website or online shops.

    🌸Using a design app, my all time favorite  is Canva for impressive marketing emails. Canva has a large selection of templates for newsletters and ad campaigns which will help make your email marketing strategy successful.
     

    🌸Once you’ve designed your campaign it’s time to send it to your list of customers. You’ll need to have a powerful personalized subject and also powerful call to action message for your email to be impactful.

    Yes! Email marketing  is right for your business. 

    Regardless of how small your business  is you can benefit from email marketing. Even if you are just starting with no mailing list, the email marketing tools are designed to help grow your mail list. Statistics show that for every $1 spent on an email marketing the ROI will be 40%. That’s higher than any other marketing tool. 

    I can make the process seemless you might be tech savvy however yocannot find the time to set up your campaigns. And if youre not tech savvy you know I’m your girl, I can get the job done. Outsourcing  will increase sales,, save you time and money. Contact me today and let’s get started.